Coca-Cola of Kokomo’s Craig Severns to speak on business trends

Leadership Kokomo sets second luncheon in ‘CEO: Lessons Learned’ series

KOKOMO, Ind. — Craig Severns, general manager of Coca-Cola of Kokomo, will speak on the history and future of his family business at the second in a series of luncheon lectures sponsored by Leadership Kokomo.

The “CEO: Lessons Learned” event is set for Thursday, Nov. 9, from 11:45 a.m. to 1 pm. at the Kokomo Country Club. Reservations, at $15 per person, are required and should be made by Nov. 7. To reserve tickets, call Carrie Giannakos, director of Leadership Kokomo, at 765-252-5498 or email her at cgiannakos@ivytech.edu .

Coca-Cola Bottling of Kokomo has been the face of Coca-Cola for north central Indiana for decades. Over lunch, Severns will discuss his family’s history as Coca-Cola bottlers, the responsibilities that go along with representing such an iconic brand, and his role as a third-generation leader in the company. He will be sharing how his years working under his uncles and father led to his role as general manager of the company, which has grown to include a branch in northern Indiana. Severns will explore the challenges of selling a “soft drink” in today’s world, appealing to “Millennials,” the unique challenges of working in a family business, and keeping a company involved in the community while maintaining an eye on the bottom line.

Leadership Kokomo is a cooperative effort of Ivy Tech Community College and the City of Kokomo. It aims to bring together a diverse group of existing and emerging community leaders to empower them to become resourceful stewards of the community. For more information about LK, visit www.leadershipkokomo.org or contact Giannakos at 765-252-5498, or cgiannakos@ivytech.edu .

 

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About Ivy Tech Kokomo Region

Ivy Tech Community College Kokomo Region serves Cass, Fulton, Howard, Miami, and Tipton counties and includes campuses or instructional sites in the communities of Kokomo, Logansport, Peru, and Rochester. Ivy Tech serves as the state's engine of workforce development, offering affordable degree programs and training that are aligned with the needs of its community along with courses and programs that transfer to other colleges and universities in Indiana. It is accredited by the Higher Learning Commission and a member of the North Central Association. For more information, visit www.ivytech.edu.
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