GREEN BAY, Wis. – The Marketing & Communications team at Ivy Tech Community College Kokomo Region was honored Thursday with two Medallion Awards from the National Council for Marketing & Public Relations. The awards were accepted by Marcia Worland, executive director of Marketing & Communications for Ivy Tech Kokomo Region, during the annual conference of NCMPR’s District 3, meeting this year in Green Bay.
The Ivy Tech team, including Worland; Cory Beals, publications specialist; and Linda Ferries, media relations coordinator, was honored for promotional work done to support the college’s 2014 “Doing the Dream” activities and for its partnership with the Kokomo-Howard County Public Library in the decoration of the library’s new Discovery bookmobile.
The NCMPR District 3 Medallion Awards recognize outstanding achievement in marketing communications at community, junior and technical college professionals in the region that includes the states of Illinois, Indiana, Michigan, Ohio, Wisconsin and the Canadian province of Ontario.
“This is great recognition of Ivy Tech’s talented and creative marketing and communications team,” said Michelle Simmons, president of Ivy Tech’s Kokomo Campus. “These two activities – ‘Doing the Dream’ and the library bookmobile partnership – represent public relations at its finest, engaging with our community and showing how connected and relevant Ivy Tech is to its people.”
Ivy Tech Kokomo Region earned the Gold Medallion Award in the special event promotion category for communications, media relations and advertising in support of the January 2014 visit by best-selling author Wes Moore, who spoke at both a student convocation and community banquet as part of Ivy Tech’s “Doing the Dream” celebration. Promotion included letters to school and community leaders, flyers, billboards, radio interviews, news releases, social media and print and broadcast advertising, all underwritten by a grant from the local Community Foundation and donations from a variety of corporate and institutional sponsors. The events were well-received by community members, especially those who serve at-risk families and youngsters.
In the outdoor media category, Ivy Tech received the Silver Medallion Award for its partnership with the local library for an Ivy Tech wrap of a new bookmobile the library was putting into service. Through an advertising agreement, Ivy Tech was able to “take its logo on the road” in a bright and fun safari explorer scene incorporating the library’s Howard the Bear mascot. Ivy Tech sponsored an “unveiling ceremony” before a gathering of college faculty and staff, library staff and media representatives that included the enthusiastic participation of youngsters from a local private school. For the next three years, the Ivy Tech message will go along with the bookmobile as it makes its journey to more than 35 unique places in the Kokomo area every two weeks.
Ivy Tech Kokomo Region Chancellor Steve Daily also was honored at the event with the District 3 Pacesetter Award given each year to recognize a chief executive officer of a two-year community or technical college or district office who has demonstrated leadership and support in the area of college communications and marketing. As a regional winner, he is one of seven finalists for the national Pacesetter Award to be presented at NCMPR’s conference in Portland, Oregon, next March.
NCMPR is an affiliate council of the American Association of Community Colleges. It is dedicated to fostering the professional development of college communications’ staff in public relations, public information, marketing, enrollment management, community relations and development. It is the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges. NCMPR has more than 1,550 members from more than 650 colleges across the United States, Canada and other countries.